For over 50 years, we've had one focus: You.

Putting clients first has been our mission from day one. Everything we do at Schwab is focused on helping you take ownership of your financial future.

The Schwab difference

Fifty years ago, when many competitors in the U.S. were raising prices, we challenged the industry by lowering trade commissions for all investors. We've always believed investors deserve the best: more access, more clarity, and more support. That's why we are committed to helping investors take charge of their financial futures, whether that means saving for retirement, funding education, or investing in leading U.S. companies.

With our long history of serving investors and nearly US$10 trillion in client assets worldwide, Schwab offers local expertise and a global perspective to help international investors navigate the U.S. market. Guided by our belief in the power of investing, we're committed to making investing more accessible and more affordable for all.

We do that by offering US$0 online equity trades1, 24/5 customer service from U.S.-based professionals, world-class trading, and a broad range of investing options.

Whether you're just getting started with investing or looking to expand your strategy, we're here to support your U.S. investing journey.

Not too long ago the average person didn't always feel welcome in the world of investing. It was expensive, it wasn't always clear who benefited most from a recommendation: the broker, or the client. And a regular person actually controlling their own financial destiny? That would have seemed groundbreaking.

Then Chuck started this firm: Our firm. Based on a simple question: "Isn't there a better way?" There is! 

Schwab was built around a simple idea: put the client first. Lots of companies say that, but we work to keep clients at the heart of everything we do. By offering a better, more modern way to build and manage wealth. We believe investors deserve nothing less.

It means taking a more human approach in financial services. Treating clients the way they expect to be treated. We always try to look at the world through our client's eyes. We believe our business should be about service, not sales. Service is the heart of who we are.

It means offering a more intelligent way to invest. Making sure clients have a variety of sound options that combine the best of what people and technology have to offer.

By using both technology and people, we help make investing easier and more accessible for people who live closer to Main Street than Wall Street.

It also means offering access to high quality products, services, and insights all for very low costs. After all, costs matter. A lot.

That's why we offer some of the lowest cost products in the industry.

Our entire business is rooted in a strong belief that investing has the power to transform lives. And that everyone deserves a partner that'll champion their goals with passion and integrity.

Looking ahead? We're confident we offer a better way to invest. One that is more human, more intelligent, and lower cost. That's what modern means to us. For those of us who work here this isn't just business. It's our passion, our purpose! We show up every day to help people. Help them turn their questions into answers, engagement into action, and opportunity into ownership. That's the Schwab way.

And that's what we mean when we say: ask questions, be engaged, and Own Your Tomorrow.
Video Transcript

The Schwab Way

Not too long ago the average person didn't always feel welcome in the world of investing. It was expensive, it wasn't always clear who benefited most from a recommendation: the broker, or the client. And a regular person actually controlling their own financial destiny? That would have seemed groundbreaking.

Then Chuck started this firm: Our firm. Based on a simple question: "Isn't there a better way?" There is! 

Schwab was built around a simple idea: put the client first. Lots of companies say that, but we work to keep clients at the heart of everything we do. By offering a better, more modern way to build and manage wealth. We believe investors deserve nothing less.

It means taking a more human approach in financial services. Treating clients the way they expect to be treated. We always try to look at the world through our client's eyes. We believe our business should be about service, not sales. Service is the heart of who we are.

It means offering a more intelligent way to invest. Making sure clients have a variety of sound options that combine the best of what people and technology have to offer.

By using both technology and people, we help make investing easier and more accessible for people who live closer to Main Street than Wall Street.

It also means offering access to high quality products, services, and insights all for very low costs. After all, costs matter. A lot.

That's why we offer some of the lowest cost products in the industry.

Our entire business is rooted in a strong belief that investing has the power to transform lives. And that everyone deserves a partner that'll champion their goals with passion and integrity.

Looking ahead? We're confident we offer a better way to invest. One that is more human, more intelligent, and lower cost. That's what modern means to us. For those of us who work here this isn't just business. It's our passion, our purpose! We show up every day to help people. Help them turn their questions into answers, engagement into action, and opportunity into ownership. That's the Schwab way.

And that's what we mean when we say: ask questions, be engaged, and Own Your Tomorrow.

Trusted by investors around the world.

US$9.93 trillion

Total client assets

7.39 million

Daily average trades

37.0 million

Active brokerage accounts

Source: Schwab data as of March 31, 2025.

Your guide for U.S. investing.

Our dedicated team is united by a common purpose: helping you invest in the U.S. market with confidence. We understand the unique challenges Accredited Investors face when managing their investments internationally.

We offer personalized support through our local office and U.S.-based team. At Schwab, you'll have a team committed to helping you navigate every step of your U.S. investing journey.

Schwab has the education to help you get more out of investing in the U.S.

Dive into timely insights and comprehensive resources to help you navigate potential U.S. investing opportunities.

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"Schwab doesn't just keep pace with the industry—it sets the standard, blending substance and value to be the best overall brokerage firm in the industry."

- Jessica Inskip, Director of Investor Research at StockBrokers.com2

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